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Posted on 29th September 2009 by matt
From Emma Hall of Advertising Age:
Imagine the reaction if the British determined that U.S. ads weren’t sexy enough — and saw to it that some steamier ones got aired.
Ridiculous? Maybe not so much, if you consider the situation Mars and H.J. Heinz recently found themselves in when U.S. pressure groups lobbied successfully to get their ads booted off U.K. TV. It’s a lesson learned in an internet age when no ad is local anymore and clashing cultures can intrude on a global brand. [...]
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